Strategic Purpose

Our purpose

To engage people with experiences of God’s love so that they may become more like Christ, and the world more like the Kingdom.

Strategic intent

We effect change in culture by creating, curating and disseminating Christian-focused content to as wide an audience as possible using all available media channels.

Our four strategic priorities

Transform People and Culture: We find our purpose in the ministry of reconciling people to God and in redeeming culture in order to promote human flourishing and to make the world a better place.

Motivate Participation: We communicate in ways that promote active participation by our listeners.

Build Hope: We reveal Christ to the world and point to Him as the only source of hope.

Expand Influence: We see opportunities to expand our influence locally, nationally and globally.

What motivates Sunshine Coast Christian Broadcasters Limited, its staff and volunteers?

The following motivators give energy and purpose to what we do.