Listen: By adopting a different perspective, you can propel ventures towards success - which is often found on the other side of fear and uncertainty.

Key points
  • It all started during her daughter’s swimming lesson…
  • Krystal encourages all of us to flip fear on its head and consider – what if you succeed?
  • Listen to the full conversation in the player above.

Sunny Coast mum Krystal Rand, is the founder of Kove and Co., an idea that has become a flourishing business.

She caught up with Salt 103.5’s Jordana to chat about her entrepreneurial journey as a single mum.

“I’ve never designed anything in my life, never started a business, had no idea what I was doing, but I just felt like this was what I needed to do,” Krystal said of her decision to start Kove and Co.

It all started during her daughter’s swimming lesson, when Krystal noticed the lack of suitable, aesthetic waterproof bags.

It all started during her daughter’s swimming lesson…

“I wanted something waterproof but easy to access when you’re holding a screaming, cold baby,” she said.

Initially, the project was frustrating, with the initial product arriving from the manufacturer “oversized and unattractive”.

She went back to the drawing board and in the end, made something much better.

“I had strangers…tapping me on the shoulder saying, where did you get that bag?” she said.

That was when she knew she was onto something.

“I sold through six weeks of stock in two weeks.”

Krystal encourages all of us to flip fear on its head and consider – what if you succeed?

Krystal’s advice for anyone thinking about starting a business is this: the fear of the unknown can be paralyzing, so turn it around.

We end up focusing on the risk of failure but Krystal encourages all of us to flip this on its head and consider – what if you succeed?

By adopting a different perspective, you can propel ventures towards success – which is often found on the other side of fear and uncertainty.

Listen to Krystal’s full conversation with Jordana in the player above.


Feature image: supplied by Kove & Co. and used with permission.

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